Howdy! I’m Carly…
I am originally from Laguna Beach, California and now call Nashville home, where I work as a marketing strategist, creative director, and digital experience lead with more than 15 years of experience across wellness, lifestyle, entertainment, nonprofit, and hospitality brands. I build content systems, campaigns, digital experiences, and multimedia assets that feel clean, intentional, and emotionally grounded.
My work lives at the intersection of creativity and strategy. I shape brand voice, design content that tells a story, build digital ecosystems that convert, and guide campaigns from concept through execution. I have led full-funnel digital marketing for national wellness companies, developed influencer and affiliate programs, produced photography and video, and built websites on WordPress, Shopify, and Squarespace. My background in music, audio engineering, photography, writing, and editorial work gives me a multi-disciplinary perspective and a strong instinct for voice, emotion, pacing, and story structure. Everything I create is rooted in clarity, resonance, and purpose.
My career includes leadership roles in digital marketing, creative direction, multimedia production, and brand storytelling. I have worked with national wellness brands, boutique studios, universities, ministries, lifestyle companies, and entertainment platforms. I have produced content across email, social, web, video, audio, PR, and product marketing. I am equally comfortable building the strategy, writing the copy, designing assets, and managing the full production process.
Outside of work, my creative life continues to grow. I am an Americana singer-songwriter with an EP releasing in 2026. Music remains the foundation of my storytelling and influences the way I think, write, and create. It keeps my work grounded and human.
I am also a new mom, which has brought a deeper sense of meaning to everything I do. I love spending time with my daughter and my husband, Andy. He is a musician too, and together we spend our time making music, and finding inspiration in everyday moments. As a family, we love getting out into Nashville, hiking, going to shows, and being part of the community that makes this city feel like home.
At my core, I care about work that feels intentional, warm, and real. I believe good marketing should create connection and tell a true story. I love helping brands find their voice and build something that feels fully alive.
Brand + Marketing Strategy
I help brands find clarity, voice, and direction. My approach blends storytelling with data, turning vague ideas into strategic plans that actually move people. Whether you're building from scratch or refining what already exists, I create frameworks that guide content, campaigns, partnerships, and long-term growth.
In short: I take your big, messy brain-dump and turn it into something that doesn’t scare the designers.
Creative Direction
From concept to execution, I translate ideas into visuals and experiences that feel thoughtful and cohesive. I lead the creative process across graphic design, photography, video, campaigns, and social content to ensure everything looks aligned, intentional, and true to the brand’s DNA.
Basically, I prevent brands from developing 13 different personalities overnight.
Content Creation + Copywriting
I craft words and visuals that resonate. This includes long-form, short-form, social, editorial, brand messaging, storytelling, product descriptions, ad copy, blogs, scripts, and everything in between. My work is clean, emotional, and anchored in strong voice consistency.
Because “chaotic but charming” only works for toddlers, not brands.
Social Media Strategy + Management
I build social ecosystems that are strategic, intentional, and sustainable. I handle content planning, creative direction, production, scheduling, engagement, community nurturing, analytics, and reporting. Everything needed to keep a brand active and effective online.
In other words, I keep your brand active online instead of posting once a season and hoping for the best.
Email Marketing + Lifecycle
I design email systems that work: segmentation, automations, nurture flows, A/B testing, content strategy, and ongoing optimization. My email approach is both creative and data-driven, grounding every send in clear objectives and strong storytelling.
In short: I turn your emails into something people want, not a crime against inboxes.
Influencer + Partnership Management
I oversee the full process of influencer and affiliate programs — sourcing, negotiations, briefing, creative alignment, relationship management, scheduling, tracking, and reporting. I ensure collaborations feel natural, mutually beneficial, and on-brand.
Because audiences can smell forced partnerships from space.
Website Design and UX
I design and build clean, intuitive digital experiences on WordPress, Shopify, and Squarespace. My focus is on clarity, function, storytelling, and brand consistency, whether it’s a landing page, a complete site build, or ongoing updates.
Aka websites that don’t make people rage-click.
Photography, Video, + Creative Production
I handle production end-to-end: direction, shooting, editing, audio, and post. My work has a natural, honest feel. It’s warm, cinematic, and story-forward. Ideal for campaigns, social content, product marketing, and digital storytelling.
Ideal for anyone who wants content that feels intentional instead of “we’ll fix it in post.”
Podcast Editing + Audio Production
I manage podcast cleanup, editing, mixing, show notes, episode prep, recording solutions, and creative direction. My background in audio and music makes the process seamless and intentional.
I make podcasts sound good enough that people forget they’re listening to a podcast.
Just Some Businesses I’ve Worked With
Contact Me
Feel free to contact me if you’d like to discuss an idea or explore ways we can work together. I’m always open to new collaborations and opportunities.
Carlylayne@gmail.com
949-230-3095